What is an automation platform?
As the name suggests, automation platforms allow businesses to automate existing work processes.
These platforms are becoming more common day-by-day, as more and more workplaces become digital. To transform into digital work environments, businesses must adopt a new mindset and a new set of digitally-driven workflows.
Automation platforms help companies do just that — they reduce waste, improve productivity, and increase efficiency.
These platforms automate a variety of business processes, such as:
- Repetitive tasks and administrative functions
- Content management
- Data analysis
- Software training
Platforms can focus on any number of departments, including marketing, accounting, software training, and more.
Clearly, automation platforms can vary greatly in their focus and capabilities. This is to be expected — computational power impacts every area of business, so it is only reasonable that automation would also impact every area of business.
Augmenting human labor with digital labor offers a number of benefits. Some of the most prominent are:
- Cost savings
- Increased efficiency
- Streamlined processes
- Boosted productivity
Advanced platforms usually apply AI and machine learning, which provide even more enhanced benefits. Such applications give a significant competitive advantage to modern-day enterprise customers.
Regardless of the purpose of a given platform, they are fast becoming a critical tool for any business that wishes to keep pace with today’s evolving digital world.
