2023 Gartner® Market Guide for Digital Adoption Platforms
2023 Gartner® Market Guide for Digital Adoption Platforms
“By 2025, 70% of organizations will use digital adoption platforms within their technology stack to overcome still-insufficient application user experiences.”
- Gartner, Market Guide for Digital Adoption Platforms, Melissa Hilbert, Stephen Emmott, Maria Marino, Tim Faith, 11 September 2023.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or is affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
WalkMe is recognized as a Representative Vendor for DAPs.
Gartner identifies five areas of importance to look at when evaluating a future-fit DAP vendor:
- ML & generative AI innovation
- Process automation
- Ease of use
- Analytics capabilities
- Governance and resourcing
Generative AI expands the value of DAP.
Gartner predicts that by “2026, 40% of organizations will use generative AI supplied in their DAP platforms to automatically surface new workflows to employees.”
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